10 Reasons Why You Should Advertise on MPW Digital TV

1. More impact
Television is the most powerful medium available, combining sight, sound and emotion with vivid product demonstrations.

2. Precise geographic targeting
Most people shop within 5 miles of their home. Most businesses obtain 90% of their business from their local trade area. Spots placed with MPW Digital TV reach your best prospects without wasting advertising dollars on viewers outside your immediate trade area.

3. Highly specialized lifestyle and format programming
Cable television allows you to target advertising viewers who have a specific demographic profile.

4. Reach an audience with above-average buying power
Households with cable TV statistically have more disposable income and are more likely than non-cable households to purchase products across a broad range of categories.

5. Greater exposure
Frequent advertising is what gets shoppers out of their homes and into your business. Cable TV allows you to reach potential customers multiple times per day over multiple networks.

6. Cost effective ads
Cable ad rates are traditionally lower than broadcast television rates. This, combined with increasing viewership on cable networks, makes cable a cost-effective advertising medium.

7. Easy, one-stop, no-hassle way to place ads on variety of networks
With broadcast television, you must deal with each station separately. One visit with our MPW Digital TV advertising rep, and you have access to a wide range of channels, time slots, and demographic segments.

8. Color is free
With television, you can take full advantage of audio-visual delivery to show off your facilities or your product. No medium communicates better than television!

9. Commands viewer attention
Cable advertising is immediate and intrusive – you do not have to wait for a potential customer to stumble upon your ad.

10. Fills the gaps
Only television has the power to hypnotically grab the attention of the viewer. Cable enhances and magnifies all of your existing advertising. Because it has high reach and rivets the viewer's attention, cable is an excellent "glue" to tie all of your promotional efforts into a powerful, unified, whole.